When hobbies take over, Instagram turns passion into community and connection

Client

Meta

Year

2025

Project Summary

For Instagram’s Hobbies, we created a colorful 2D film that follows characters immersed in their passions, from crochet to gardening to candle making. Each scene rotates seamlessly as their creativity flows into the platform, where sharing becomes community. With bold colors and energetic pacing, the piece celebrates how simple hobbies grow when people connect.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : DEPT
Audio : Shindig

Tennocon
Tennocon
Tennocon
Tennocon
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
The Next Generation
American Apparel
The Next Generation
American Apparel
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
Switching Gears
Meta
Switching Gears
Meta
Youth Wellness
TikTok
Youth Wellness
TikTok
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
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