When hobbies take over, Instagram turns passion into community and connection

Client

Meta

Year

2025

Project Summary

For Instagram’s Hobbies, we created a colorful 2D film that follows characters immersed in their passions, from crochet to gardening to candle making. Each scene rotates seamlessly as their creativity flows into the platform, where sharing becomes community. With bold colors and energetic pacing, the piece celebrates how simple hobbies grow when people connect.

The dream team behind the gimmick.

Credits

Agency : DEPT
Audio : Shindig

GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
The Next Generation
American Apparel
The Next Generation
American Apparel
Switching Gears
Meta
Switching Gears
Meta
Build with Pink
Owens Corning
Build with Pink
Owens Corning
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
No Small Dreams
Porsche
No Small Dreams
Porsche
Youth Wellness
TikTok
Youth Wellness
TikTok
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.