When hobbies take over, Instagram turns passion into community and connection

Client

Meta

Year

2025

Project Summary

For Instagram’s Hobbies, we created a colorful 2D film that follows characters immersed in their passions, from crochet to gardening to candle making. Each scene rotates seamlessly as their creativity flows into the platform, where sharing becomes community. With bold colors and energetic pacing, the piece celebrates how simple hobbies grow when people connect.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : DEPT
Audio : Shindig

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PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
Switching Gears
Meta
Switching Gears
Meta
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
Youth Wellness
TikTok
Youth Wellness
TikTok
Tennocon
Tennocon
Tennocon
Tennocon
Lost in the Blocks
United Way
Lost in the Blocks
United Way
Build with Pink
Owens Corning
Build with Pink
Owens Corning
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
No Small Dreams
Porsche
No Small Dreams
Porsche
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