When hobbies take over, Instagram turns passion into community and connection

Client

Meta

Year

2025

Project Summary

For Instagram’s Hobbies, we created a colorful 2D film that follows characters immersed in their passions, from crochet to gardening to candle making. Each scene rotates seamlessly as their creativity flows into the platform, where sharing becomes community. With bold colors and energetic pacing, the piece celebrates how simple hobbies grow when people connect.

The dream team behind the gimmick.

Credits

Agency : DEPT
Audio : Shindig

Switching Gears
Meta
Switching Gears
Meta
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
Lost in the Blocks
United Way
Lost in the Blocks
United Way
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
The Next Generation
American Apparel
The Next Generation
American Apparel
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Youth Wellness
TikTok
Youth Wellness
TikTok
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
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