When hobbies take over, Instagram turns passion into community and connection

Client

Meta

Year

2025

Project Summary

For Instagram’s Hobbies, we created a colorful 2D film that follows characters immersed in their passions, from crochet to gardening to candle making. Each scene rotates seamlessly as their creativity flows into the platform, where sharing becomes community. With bold colors and energetic pacing, the piece celebrates how simple hobbies grow when people connect.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : DEPT
Audio : Shindig

Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Lost in the Blocks
United Way
Lost in the Blocks
United Way
The Heart of Rugby
Canterbury
The Heart of Rugby
Canterbury
No Small Dreams
Porsche
No Small Dreams
Porsche
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
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