When hobbies take over, Instagram turns passion into community and connection

Client

Meta

Year

2025

Project Summary

For Instagram’s Hobbies, we created a colorful 2D film that follows characters immersed in their passions, from crochet to gardening to candle making. Each scene rotates seamlessly as their creativity flows into the platform, where sharing becomes community. With bold colors and energetic pacing, the piece celebrates how simple hobbies grow when people connect.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : DEPT
Audio : Shindig

‍

Youth Wellness
TikTok
Youth Wellness
TikTok
The Next Generation
American Apparel
The Next Generation
American Apparel
Switching Gears
Meta
Switching Gears
Meta
Lost in the Blocks
United Way
Lost in the Blocks
United Way
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Build with Pink
Owens Corning
Build with Pink
Owens Corning
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
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