When hobbies take over, Instagram turns passion into community and connection

Client

Meta

Year

2025

Project Summary

For Instagram’s Hobbies, we created a colorful 2D film that follows characters immersed in their passions, from crochet to gardening to candle making. Each scene rotates seamlessly as their creativity flows into the platform, where sharing becomes community. With bold colors and energetic pacing, the piece celebrates how simple hobbies grow when people connect.

The dream team behind the gimmick.

Credits

Agency : DEPT
Audio : Shindig

Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
Tennocon
Tennocon
Tennocon
Tennocon
Build with Pink
Owens Corning
Build with Pink
Owens Corning
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
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