When kids struggle, even their favorite characters feel the weight

Client

United Way

Year

2023

Project Summary

For United Way, we created a film built around four scenes inspired by familiar childhood icons, each one showing characters struggling with sadness. A blocky game robot, a cereal box mascot, a popular action figure, and a TV unicorn all come to life through a mix of 3D and 2D. The project highlights that many children face emotional challenges and United Way calls for support to help change their reality.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : Rethink

Music & Sound Design : Wave Production

Client : United Way

Build with Pink
Owens Corning
Build with Pink
Owens Corning
Youth Wellness
TikTok
Youth Wellness
TikTok
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
When Hobbies Take Over
Meta
When Hobbies Take Over
Meta
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Switching Gears
Meta
Switching Gears
Meta
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