When kids struggle, even their favorite characters feel the weight

Client

United Way

Year

2023

Project Summary

For United Way, we created a film built around four scenes inspired by familiar childhood icons, each one showing characters struggling with sadness. A blocky game robot, a cereal box mascot, a popular action figure, and a TV unicorn all come to life through a mix of 3D and 2D. The project highlights that many children face emotional challenges and United Way calls for support to help change their reality.

The dream team behind the gimmick.

Credits

Agency : Rethink

Music & Sound Design : Wave Production

Client : United Way

Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
Youth Wellness
TikTok
Youth Wellness
TikTok
Switching Gears
Meta
Switching Gears
Meta
The Next Generation
American Apparel
The Next Generation
American Apparel
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
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