United Way
Lost in the Blocks
When kids struggle, even their favorite characters feel the weight
Client
United Way
Year
2023
Project Summary
For United Way, we created a film built around four scenes inspired by familiar childhood icons, each one showing characters struggling with sadness. A blocky game robot, a cereal box mascot, a popular action figure, and a TV unicorn all come to life through a mix of 3D and 2D. The project highlights that many children face emotional challenges and United Way calls for support to help change their reality.
BROUGHT
TO YOU BY THE
GIMMICK CREW.
Credits
Unhinged Circus
Jolly Ranchers
Best Coke Ever
Coca Cola
Feed your Wild Side
Jack Link's
Redraw Your World
Cartoon Network
DROPS HIGHLIGHTS
DISCORD
Build with Pink
Owens Corning
When Hobbies Take Over
Meta
GIMMICK REEL
GIMMICK
Crunch into Chaos
Havoc
Quick contact
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