United Way
Lost in the Blocks
When kids struggle, even their favorite characters feel the weight
Client
United Way
Year
2023
Project Summary
For United Way, we created a film built around four scenes inspired by familiar childhood icons, each one showing characters struggling with sadness. A blocky game robot, a cereal box mascot, a popular action figure, and a TV unicorn all come to life through a mix of 3D and 2D. The project highlights that many children face emotional challenges and United Way calls for support to help change their reality.
BROUGHT
TO YOU BY THE
GIMMICK CREW.
Credits
The Next Generation
American Apparel
Best Coke Ever
Coca Cola
Feed your Wild Side
Jack Link's
PEPSI SPECIAL EDITION
PEPSI
No Small Dreams
Porsche
Tennocon
Tennocon
When Hobbies Take Over
Meta
Switching Gears
Meta
Youth Wellness
TikTok
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