United Way
Lost in the Blocks
When kids struggle, even their favorite characters feel the weight
Client
United Way
Year
2023
Project Summary
For United Way, we created a film built around four scenes inspired by familiar childhood icons, each one showing characters struggling with sadness. A blocky game robot, a cereal box mascot, a popular action figure, and a TV unicorn all come to life through a mix of 3D and 2D. The project highlights that many children face emotional challenges and United Way calls for support to help change their reality.
The dream team behind the gimmick.
Credits
Build with Pink
Owens Corning
HAWK EYE
GIMMICK
GIMMICK REEL
GIMMICK
PEPSI SPECIAL EDITION
PEPSI
Dang, you're in a Gang
ALERT
Redraw Your World
Cartoon Network
Unhinged Circus
Jolly Ranchers
Feed your Wild Side
Jack Link's
No Small Dreams
Porsche
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