When kids struggle, even their favorite characters feel the weight

Client

United Way

Year

2023

Project Summary

For United Way, we created a film built around four scenes inspired by familiar childhood icons, each one showing characters struggling with sadness. A blocky game robot, a cereal box mascot, a popular action figure, and a TV unicorn all come to life through a mix of 3D and 2D. The project highlights that many children face emotional challenges and United Way calls for support to help change their reality.

The dream team behind the gimmick.

Credits

Agency : Rethink

Music & Sound Design : Wave Production

Client : United Way

No Small Dreams
Porsche
No Small Dreams
Porsche
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
Tennocon
Tennocon
Tennocon
Tennocon
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
Youth Wellness
TikTok
Youth Wellness
TikTok
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.