Canterbury
The Heart of Rugby
A fearless mixed media tribute to the spirit and culture at the heart of Irish rugby
Client
Canterbury
Year
2025
Project Summary
This mixed media film brings the soul of Ireland forward with bold visual energy shaped around the cultural heartbeat of the IRFU. We blended photography, live action, and textured animation to create a piece that feels raw, emotional, and grounded. Every frame was crafted to honor the identity, pride, and intensity that define the heart of Irish rugby.
BROUGHT
TO YOU BY THE
GIMMICK CREW.
Credits
No Small Dreams
Porsche
Dang, you're in a Gang
ALERT
The Next Generation
American Apparel
Unhinged Circus
Jolly Ranchers
Switching Gears
Meta
When Hobbies Take Over
Meta
Build with Pink
Owens Corning
An Era in Every Can
Coors Light
PEPSI SPECIAL EDITION
PEPSI
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