A bold mixed media tribute to Petro Canada’s fifty years of commitment to the country

Client

Petro Canada

Year

2022

Project Summary

For Petro-Canada’s 50th anniversary, we created a vibrant mixed media piece combining collage, archival footage, graphic animation and selective 3D assets. The red dominant palette and fast paced rhythm highlight the brand’s presence across the country. The film celebrates five decades of energy, community and commitment to Canadians.

The dream team behind the gimmick.

Credits

Agency : McCann
Audio : Lamajeure

GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
Lost in the Blocks
United Way
Lost in the Blocks
United Way
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