ALERT
Dang, you're in a Gang
A darkly funny 2D series revealing how the most dangerous gang is the one you are in
Client
ALERT
Year
2025
Project Summary
Joining a criminal gang can cost you. A lot. For this project in collaboration with ALERT (Alberta Law Enforcement Response Teams), the Gimmick team created a series of six humorous videos that highlight one truth. The most dangerous gang is often the one you choose to be part of. A campaign where dark humor meets harsh reality. Violence, drugs, firearms, extortion, and more.
The dream team behind the gimmick.
Credits
Agency: TBWA\Canada
Audio & sound design: Grayson Music
Unhinged Circus
Jolly Ranchers
An Era in Every Can
Coors Light
Lost in the Blocks
United Way
Build with Pink
Owens Corning
Crunch into Chaos
Havoc
GIMMICK REEL
GIMMICK
The Next Generation
American Apparel
Redraw Your World
Cartoon Network
No Small Dreams
Porsche
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