ALERT
Dang, you're in a Gang
A darkly funny 2D series revealing how the most dangerous gang is the one you are in
Client
ALERT
Year
2025
Project Summary
Joining a criminal gang can cost you. A lot. For this project in collaboration with ALERT (Alberta Law Enforcement Response Teams), the Gimmick team created a series of six humorous videos that highlight one truth. The most dangerous gang is often the one you choose to be part of. A campaign where dark humor meets harsh reality. Violence, drugs, firearms, extortion, and more.
BROUGHT
TO YOU BY THE
GIMMICK CREW.
Credits
Agency: TBWA\Canada
Audio & sound design: Grayson Music
An Era in Every Can
Coors Light
HAWK EYE
GIMMICK
GIMMICK REEL
GIMMICK
Crunch into Chaos
Havoc
The Heart of Rugby
Canterbury
DROPS HIGHLIGHTS
DISCORD
When Hobbies Take Over
Meta
Feed your Wild Side
Jack Link's
The Next Generation
American Apparel
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