ALERT
Dang, you're in a Gang
A darkly funny 2D series revealing how the most dangerous gang is the one you are in
Client
ALERT
Year
2025
Project Summary
Joining a criminal gang can cost you. A lot. For this project in collaboration with ALERT (Alberta Law Enforcement Response Teams), the Gimmick team created a series of six humorous videos that highlight one truth. The most dangerous gang is often the one you choose to be part of. A campaign where dark humor meets harsh reality. Violence, drugs, firearms, extortion, and more.
The dream team behind the gimmick.
Credits
Agency: TBWA\Canada
Audio & sound design: Grayson Music
Crunch into Chaos
Havoc
Lost in the Blocks
United Way
Best Coke Ever
Coca Cola
Build with Pink
Owens Corning
No Small Dreams
Porsche
Tennocon
Tennocon
An Era in Every Can
Coors Light
Redraw Your World
Cartoon Network
Feed your Wild Side
Jack Link's
Quick contact
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
