Coors Light
An Era in Every Can
A high energy mixed media tribute to every era of the Toronto Raptors
Client
Coors Light
Year
2024
Project Summary
This mixed media spot celebrates the Coors Light Raptors cans inspired by each decade of the team’s history. We blended 3D, 2D, and archival footage to create a fast paced piece packed with basketball driven energy. Vintage textures, bold transitions, and dynamic motion bring the evolution of the franchise to life in a vibrant visual mix.
The dream team behind the gimmick.
Credits
Agency : Wasserman
Audio : Cult Nation
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