A high energy mixed media tribute to every era of the Toronto Raptors

Client

Coors Light

Year

2024

Project Summary

This mixed media spot celebrates the Coors Light Raptors cans inspired by each decade of the team’s history. We blended 3D, 2D, and archival footage to create a fast paced piece packed with basketball driven energy. Vintage textures, bold transitions, and dynamic motion bring the evolution of the franchise to life in a vibrant visual mix.

The dream team behind the gimmick.

Credits

Agency : Wasserman
Audio : Cult Nation

The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
Switching Gears
Meta
Switching Gears
Meta
Build with Pink
Owens Corning
Build with Pink
Owens Corning
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Lost in the Blocks
United Way
Lost in the Blocks
United Way
Youth Wellness
TikTok
Youth Wellness
TikTok
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