A playful mixed media take on how a lottery win can feel absolutely giant

Client

OLG

Year

2023

Project Summary

For OLG Giant, we created a mixed media spot blending 2D characters with photorealistic city environments. The film follows a commuter whose lotto win grows so big it turns her into an oversized version of herself within a real world setting. The tone stays light, direct and fun, highlighting the larger than life feeling of a winning moment.

The dream team behind the gimmick.

Credits

Agency : FCB Toronto
Audio : Berkeley

No Small Dreams
Porsche
No Small Dreams
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Build with Pink
Owens Corning
Build with Pink
Owens Corning
An Era in Every Can
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An Era in Every Can
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Unhinged Circus
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Unhinged Circus
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Tennocon
Tennocon
Tennocon
Tennocon
Crunch into Chaos
Havoc
Crunch into Chaos
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Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
Youth Wellness
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Feed your Wild Side
Jack Link's
Feed your Wild Side
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