A playful mixed media take on how a lottery win can feel absolutely giant

Client

OLG

Year

2023

Project Summary

For OLG Giant, we created a mixed media spot blending 2D characters with photorealistic city environments. The film follows a commuter whose lotto win grows so big it turns her into an oversized version of herself within a real world setting. The tone stays light, direct and fun, highlighting the larger than life feeling of a winning moment.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : FCB Toronto
Audio : Berkeley

Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Lost in the Blocks
United Way
Lost in the Blocks
United Way
The Next Generation
American Apparel
The Next Generation
American Apparel
No Small Dreams
Porsche
No Small Dreams
Porsche
The Heart of Rugby
Canterbury
The Heart of Rugby
Canterbury
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
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