A playful mixed media take on how a lottery win can feel absolutely giant

Client

OLG

Year

2023

Project Summary

For OLG Giant, we created a mixed media spot blending 2D characters with photorealistic city environments. The film follows a commuter whose lotto win grows so big it turns her into an oversized version of herself within a real world setting. The tone stays light, direct and fun, highlighting the larger than life feeling of a winning moment.

The dream team behind the gimmick.

Credits

Agency : FCB Toronto
Audio : Berkeley

Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Build with Pink
Owens Corning
Build with Pink
Owens Corning
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
Youth Wellness
TikTok
Youth Wellness
TikTok
Switching Gears
Meta
Switching Gears
Meta
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
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