A playful mixed media take on how a lottery win can feel absolutely giant

Client

OLG

Year

2023

Project Summary

For OLG Giant, we created a mixed media spot blending 2D characters with photorealistic city environments. The film follows a commuter whose lotto win grows so big it turns her into an oversized version of herself within a real world setting. The tone stays light, direct and fun, highlighting the larger than life feeling of a winning moment.

The dream team behind the gimmick.

Credits

Agency : FCB Toronto
Audio : Berkeley

Youth Wellness
TikTok
Youth Wellness
TikTok
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
No Small Dreams
Porsche
No Small Dreams
Porsche
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Switching Gears
Meta
Switching Gears
Meta
The Next Generation
American Apparel
The Next Generation
American Apparel
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