A playful mixed media take on how a lottery win can feel absolutely giant

Client

OLG

Year

2023

Project Summary

For OLG Giant, we created a mixed media spot blending 2D characters with photorealistic city environments. The film follows a commuter whose lotto win grows so big it turns her into an oversized version of herself within a real world setting. The tone stays light, direct and fun, highlighting the larger than life feeling of a winning moment.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : FCB Toronto
Audio : Berkeley

The Next Generation
American Apparel
The Next Generation
American Apparel
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
When Hobbies Take Over
Meta
When Hobbies Take Over
Meta
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
No Small Dreams
Porsche
No Small Dreams
Porsche
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Build with Pink
Owens Corning
Build with Pink
Owens Corning
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