A playful mixed media take on how a lottery win can feel absolutely giant

Client

OLG

Year

2023

Project Summary

For OLG Giant, we created a mixed media spot blending 2D characters with photorealistic city environments. The film follows a commuter whose lotto win grows so big it turns her into an oversized version of herself within a real world setting. The tone stays light, direct and fun, highlighting the larger than life feeling of a winning moment.

The dream team behind the gimmick.

Credits

Agency : FCB Toronto
Audio : Berkeley

Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
Tennocon
Tennocon
Tennocon
Tennocon
Youth Wellness
TikTok
Youth Wellness
TikTok
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Lost in the Blocks
United Way
Lost in the Blocks
United Way
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
The Next Generation
American Apparel
The Next Generation
American Apparel
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