A street ready mixed media showcase for Heinz and its bold Vintage Drip apparel

Client

Heinz

Year

2023

Project Summary

For Heinz Vintage Drip, we built a mixed media piece blending live action, photography, energetic type animation and collage inspired textures. The film captures a raw urban mood with handheld style shots and spontaneous lifestyle moments that highlight the clothing line built around the iconic ketchup detail. The result is a fashion forward visual treatment that feels modern, creative and unmistakably Heinz.

The dream team behind the gimmick.

Credits

Agency: Rethink
Live Action Director: Nikki Ormerod (Undivided Creative)

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