A street ready mixed media showcase for Heinz and its bold Vintage Drip apparel

Client

Heinz

Year

2023

Project Summary

For Heinz Vintage Drip, we built a mixed media piece blending live action, photography, energetic type animation and collage inspired textures. The film captures a raw urban mood with handheld style shots and spontaneous lifestyle moments that highlight the clothing line built around the iconic ketchup detail. The result is a fashion forward visual treatment that feels modern, creative and unmistakably Heinz.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency: Rethink
Live Action Director: Nikki Ormerod (Undivided Creative)

Lost in the Blocks
United Way
Lost in the Blocks
United Way
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
Switching Gears
Meta
Switching Gears
Meta
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
Youth Wellness
TikTok
Youth Wellness
TikTok
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
When Hobbies Take Over
Meta
When Hobbies Take Over
Meta
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
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