A street ready mixed media showcase for Heinz and its bold Vintage Drip apparel

Client

Heinz

Year

2023

Project Summary

For Heinz Vintage Drip, we built a mixed media piece blending live action, photography, energetic type animation and collage inspired textures. The film captures a raw urban mood with handheld style shots and spontaneous lifestyle moments that highlight the clothing line built around the iconic ketchup detail. The result is a fashion forward visual treatment that feels modern, creative and unmistakably Heinz.

The dream team behind the gimmick.

Credits

Agency: Rethink
Live Action Director: Nikki Ormerod (Undivided Creative)

Tennocon
Tennocon
Tennocon
Tennocon
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
The Next Generation
American Apparel
The Next Generation
American Apparel
Youth Wellness
TikTok
Youth Wellness
TikTok
Switching Gears
Meta
Switching Gears
Meta
Lost in the Blocks
United Way
Lost in the Blocks
United Way
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
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