A playful 3D story reminding young users to step away and live beyond the screen

Client

TikTok

Year

2025

Project Summary

For TikTok’s Youth Wellness initiative, we created a full 3D masterpiece that follows a phone with quirky humanoid traits as it encourages its user to take healthy breaks. The character comes to life when the device is set aside, reading, resting, and enjoying small moments. With warm storytelling and expressive animation, the film promotes balance in a way that feels friendly and relatable.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : Akcelo
Audio : Boombox

Tennocon
Tennocon
Tennocon
Tennocon
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
The Next Generation
American Apparel
The Next Generation
American Apparel
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
Switching Gears
Meta
Switching Gears
Meta
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
No Small Dreams
Porsche
No Small Dreams
Porsche
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
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