A playful 3D story reminding young users to step away and live beyond the screen

Client

TikTok

Year

2025

Project Summary

For TikTok’s Youth Wellness initiative, we created a full 3D masterpiece that follows a phone with quirky humanoid traits as it encourages its user to take healthy breaks. The character comes to life when the device is set aside, reading, resting, and enjoying small moments. With warm storytelling and expressive animation, the film promotes balance in a way that feels friendly and relatable.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : Akcelo
Audio : Boombox

No Small Dreams
Porsche
No Small Dreams
Porsche
The Heart of Rugby
Canterbury
The Heart of Rugby
Canterbury
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
Switching Gears
Meta
Switching Gears
Meta
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