We partnered with the legendary team at Cossette to create a dynamic retrospective celebrating the agency's storied history and its evolution into a global creative powerhouse.

Client

Cossette

Year

Project Summary

We leaned heavily into a mixed-media 2D/3D approach, treating every historical milestone with a fresh, kinetic energy so it never felt like a static museum piece. It was a meticulous process of curation and motion—balancing reverence for the work with the signature "Gimmick" edge. For our Montreal-based team, this wasn't just a project; it was a celebration of the creative lineage we are proud to be a part of.

The dream team behind the gimmick.

Credits

Agency : Cossette

Switching Gears
Meta
Switching Gears
Meta
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
Lost in the Blocks
United Way
Lost in the Blocks
United Way
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