We partnered with the legendary team at Cossette to create a dynamic retrospective celebrating the agency's storied history and its evolution into a global creative powerhouse.

Client

Cossette

Year

Project Summary

We leaned heavily into a mixed-media 2D/3D approach, treating every historical milestone with a fresh, kinetic energy so it never felt like a static museum piece. It was a meticulous process of curation and motion—balancing reverence for the work with the signature "Gimmick" edge. For our Montreal-based team, this wasn't just a project; it was a celebration of the creative lineage we are proud to be a part of.

The dream team behind the gimmick.

Credits

Agency : Cossette

Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
Youth Wellness
TikTok
Youth Wellness
TikTok
Switching Gears
Meta
Switching Gears
Meta
Build with Pink
Owens Corning
Build with Pink
Owens Corning
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Lost in the Blocks
United Way
Lost in the Blocks
United Way
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
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