We partnered with the legendary team at Cossette to create a dynamic retrospective celebrating the agency's storied history and its evolution into a global creative powerhouse.

Client

Cossette

Year

Project Summary

We leaned heavily into a mixed-media 2D/3D approach, treating every historical milestone with a fresh, kinetic energy so it never felt like a static museum piece. It was a meticulous process of curation and motion—balancing reverence for the work with the signature "Gimmick" edge. For our Montreal-based team, this wasn't just a project; it was a celebration of the creative lineage we are proud to be a part of.

The dream team behind the gimmick.

Credits

Agency : Cossette

An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
No Small Dreams
Porsche
No Small Dreams
Porsche
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Lost in the Blocks
United Way
Lost in the Blocks
United Way
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Youth Wellness
TikTok
Youth Wellness
TikTok
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
The Next Generation
American Apparel
The Next Generation
American Apparel
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
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