A full throttle mixed media blast turning PC Optimum scanning into pure spectacle

Client

PC Optimium

Year

2023

Project Summary

For PC Optimum, Get It Scan It campaign, we built an anything goes mixed media piece packed with 2D, 3D, type, live action and heavy visual treatment. Set to a Daft Punk inspired track and written specifically for the campaign, the film unleashes bouncing gummy bears, money firing props, crazy 3D type and rapid fire edits. The simple primary palette ties the madness together while driving a clear message. Scan the card and join the fun.

The dream team behind the gimmick.

Credits

Agency : Sid Lee (Toronto)

Lost in the Blocks
United Way
Lost in the Blocks
United Way
Build with Pink
Owens Corning
Build with Pink
Owens Corning
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
No Small Dreams
Porsche
No Small Dreams
Porsche
Switching Gears
Meta
Switching Gears
Meta
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
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