A full throttle mixed media blast turning PC Optimum scanning into pure spectacle

Client

PC Optimium

Year

2023

Project Summary

For PC Optimum, Get It Scan It campaign, we built an anything goes mixed media piece packed with 2D, 3D, type, live action and heavy visual treatment. Set to a Daft Punk inspired track and written specifically for the campaign, the film unleashes bouncing gummy bears, money firing props, crazy 3D type and rapid fire edits. The simple primary palette ties the madness together while driving a clear message. Scan the card and join the fun.

The dream team behind the gimmick.

Credits

Agency : Sid Lee (Toronto)

Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
No Small Dreams
Porsche
No Small Dreams
Porsche
Build with Pink
Owens Corning
Build with Pink
Owens Corning
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
Lost in the Blocks
United Way
Lost in the Blocks
United Way
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