A full throttle mixed media blast turning PC Optimum scanning into pure spectacle

Client

PC Optimium

Year

2023

Project Summary

For PC Optimum, Get It Scan It campaign, we built an anything goes mixed media piece packed with 2D, 3D, type, live action and heavy visual treatment. Set to a Daft Punk inspired track and written specifically for the campaign, the film unleashes bouncing gummy bears, money firing props, crazy 3D type and rapid fire edits. The simple primary palette ties the madness together while driving a clear message. Scan the card and join the fun.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : Sid Lee (Toronto)

No Small Dreams
Porsche
No Small Dreams
Porsche
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
Build with Pink
Owens Corning
Build with Pink
Owens Corning
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
When Hobbies Take Over
Meta
When Hobbies Take Over
Meta
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
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