A full throttle mixed media blast turning PC Optimum scanning into pure spectacle

Client

PC Optimium

Year

2023

Project Summary

For PC Optimum, Get It Scan It campaign, we built an anything goes mixed media piece packed with 2D, 3D, type, live action and heavy visual treatment. Set to a Daft Punk inspired track and written specifically for the campaign, the film unleashes bouncing gummy bears, money firing props, crazy 3D type and rapid fire edits. The simple primary palette ties the madness together while driving a clear message. Scan the card and join the fun.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : Sid Lee (Toronto)

The Heart of Rugby
Canterbury
The Heart of Rugby
Canterbury
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
When Hobbies Take Over
Meta
When Hobbies Take Over
Meta
Youth Wellness
TikTok
Youth Wellness
TikTok
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
Lost in the Blocks
United Way
Lost in the Blocks
United Way
Build with Pink
Owens Corning
Build with Pink
Owens Corning
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
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