A full throttle mixed media blast turning PC Optimum scanning into pure spectacle

Client

PC Optimium

Year

2023

Project Summary

For PC Optimum, Get It Scan It campaign, we built an anything goes mixed media piece packed with 2D, 3D, type, live action and heavy visual treatment. Set to a Daft Punk inspired track and written specifically for the campaign, the film unleashes bouncing gummy bears, money firing props, crazy 3D type and rapid fire edits. The simple primary palette ties the madness together while driving a clear message. Scan the card and join the fun.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : Sid Lee (Toronto)

Tennocon
Tennocon
Tennocon
Tennocon
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Lost in the Blocks
United Way
Lost in the Blocks
United Way
An Era in Every Can
Coors Light
An Era in Every Can
Coors Light
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
The Heart of Rugby
Canterbury
The Heart of Rugby
Canterbury
The Next Generation
American Apparel
The Next Generation
American Apparel
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