A full throttle mixed media blast turning PC Optimum scanning into pure spectacle

Client

PC Optimium

Year

2023

Project Summary

For PC Optimum, Get It Scan It campaign, we built an anything goes mixed media piece packed with 2D, 3D, type, live action and heavy visual treatment. Set to a Daft Punk inspired track and written specifically for the campaign, the film unleashes bouncing gummy bears, money firing props, crazy 3D type and rapid fire edits. The simple primary palette ties the madness together while driving a clear message. Scan the card and join the fun.

The dream team behind the gimmick.

Credits

Agency : Sid Lee (Toronto)

Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Tennocon
Tennocon
Tennocon
Tennocon
The Heart of Rugby
Cantebury
The Heart of Rugby
Cantebury
No Small Dreams
Porsche
No Small Dreams
Porsche
Lost in the Blocks
United Way
Lost in the Blocks
United Way
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Switching Gears
Meta
Switching Gears
Meta
Youth Wellness
TikTok
Youth Wellness
TikTok
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