A humorous 2D tale where an unlucky catch leads to a second chance

Client

Loto-Québec

Year

2021

Project Summary

Two fishermen spend their day pulling up unexpected finds, first a single boot, then its perfect match. Delighted by their strange luck, they lean into the spirit of a second chance, echoing the idea behind the Loto Québec contest. The piece uses clean design, dry humor and minimal animation to keep the moment light and charming.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : Sid Lee

‍

Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
Build with Pink
Owens Corning
Build with Pink
Owens Corning
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
The Next Generation
American Apparel
The Next Generation
American Apparel
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Best Coke Ever
Coca Cola
Best Coke Ever
Coca Cola
Switching Gears
Meta
Switching Gears
Meta
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.