A humorous 2D tale where an unlucky catch leads to a second chance

Client

Loto-Québec

Year

2021

Project Summary

Two fishermen spend their day pulling up unexpected finds, first a single boot, then its perfect match. Delighted by their strange luck, they lean into the spirit of a second chance, echoing the idea behind the Loto Québec contest. The piece uses clean design, dry humor and minimal animation to keep the moment light and charming.

The dream team behind the gimmick.

Credits

Agency : Sid Lee

Build with Pink
Owens Corning
Build with Pink
Owens Corning
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Best Coke Ever
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Lost in the Blocks
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Redraw Your World
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Youth Wellness
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Dang, you're in a Gang
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