A humorous 2D tale where an unlucky catch leads to a second chance

Client

Loto-Québec

Year

2021

Project Summary

Two fishermen spend their day pulling up unexpected finds, first a single boot, then its perfect match. Delighted by their strange luck, they lean into the spirit of a second chance, echoing the idea behind the Loto Québec contest. The piece uses clean design, dry humor and minimal animation to keep the moment light and charming.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : Sid Lee

‍

The Heart of Rugby
Canterbury
The Heart of Rugby
Canterbury
PEPSI SPECIAL EDITION
PEPSI
PEPSI SPECIAL EDITION
PEPSI
Tennocon
Tennocon
Tennocon
Tennocon
Switching Gears
Meta
Switching Gears
Meta
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
DROPS HIGHLIGHTS
DISCORD
DROPS HIGHLIGHTS
DISCORD
When Hobbies Take Over
Meta
When Hobbies Take Over
Meta
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