Loto-Québec
Second Chance
A humorous 2D tale where an unlucky catch leads to a second chance
Client
Loto-Québec
Year
2021
Project Summary
Two fishermen spend their day pulling up unexpected finds, first a single boot, then its perfect match. Delighted by their strange luck, they lean into the spirit of a second chance, echoing the idea behind the Loto Québec contest. The piece uses clean design, dry humor and minimal animation to keep the moment light and charming.
The dream team behind the gimmick.
Credits
Agency : Sid Lee
No Small Dreams
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Meta
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Coors Light
PEPSI SPECIAL EDITION
PEPSI
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