A humorous 2D tale where an unlucky catch leads to a second chance

Client

Loto-Québec

Year

2021

Project Summary

Two fishermen spend their day pulling up unexpected finds, first a single boot, then its perfect match. Delighted by their strange luck, they lean into the spirit of a second chance, echoing the idea behind the Loto Québec contest. The piece uses clean design, dry humor and minimal animation to keep the moment light and charming.

The dream team behind the gimmick.

Credits

Agency : Sid Lee

Build with Pink
Owens Corning
Build with Pink
Owens Corning
Switching Gears
Meta
Switching Gears
Meta
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
Unhinged Circus
Jolly Ranchers
Unhinged Circus
Jolly Ranchers
Youth Wellness
TikTok
Youth Wellness
TikTok
No Small Dreams
Porsche
No Small Dreams
Porsche
Feed your Wild Side
Jack Link's
Feed your Wild Side
Jack Link's
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
Tennocon
Tennocon
Tennocon
Tennocon
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