A humorous 2D tale where an unlucky catch leads to a second chance

Client

Loto-Québec

Year

2021

Project Summary

Two fishermen spend their day pulling up unexpected finds, first a single boot, then its perfect match. Delighted by their strange luck, they lean into the spirit of a second chance, echoing the idea behind the Loto Québec contest. The piece uses clean design, dry humor and minimal animation to keep the moment light and charming.

BROUGHT
TO YOU BY THE
GIMMICK CREW.

Credits

Agency : Sid Lee

‍

GIMMICK REEL
GIMMICK
GIMMICK REEL
GIMMICK
Switching Gears
Meta
Switching Gears
Meta
HAWK EYE
GIMMICK
HAWK EYE
GIMMICK
Dang, you're in a Gang
ALERT
Dang, you're in a Gang
ALERT
Tennocon
Tennocon
Tennocon
Tennocon
Lost in the Blocks
United Way
Lost in the Blocks
United Way
Redraw Your World
Cartoon Network
Redraw Your World
Cartoon Network
Crunch into Chaos
Havoc
Crunch into Chaos
Havoc
The Next Generation
American Apparel
The Next Generation
American Apparel
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